Who creates the most natural look? Who brings off the most creative transformation? And which hairdresser offers the best tips in the tutorial video? From new blondes to pastels: Cutting Edge awards prizes to the best salon looks in six categories.
Founded by a group of 3 hair artists in 2005, X-presion Creativos is a creative studio that goes far beyond the typical hairdressing. Xpresion created the first company worldwide dedicated exclusively to research and development in the artistic and educational fields of hairdressing. They are the founders of the pixelized hair color technique that has gained popularity around the globe. Xpresion Creativos hold seminars in many countries such Japan, United Kingdom, Germany, and Spain.
Christos Michailides is the winner of the One Shot Competition in the US for 2017 and 2018. Today Christos divides his time between working with clients and being an ambassador of Schwarzkopf Professional in Greece. His career as a fashion, runaway and editorial stylist continues to take him around the world where the beauty of different cultures inspires him to create new projects and styles.
Nikol Bartzoka is the photographer of the winning picture in the One Shot Competition for 2017 and 2018. She is a renowned fashion photographer in Greece. She has worked for different clients in Greece, Italy, London, New York, Cyprus, Portugal and Spain. Her work has been featured in the top fashion magazines such as Elle, Harper’s Bazaar, and InStyle Magazine.
Zeynab El Helw
Zeynab has become one of the leading influencers and content creators. She is known for mixing luxury and high street wear forming her own unique style, quickly catching the eyes of beauty and fashion brands in the industry. From collaborating with all the top brands to her coverage for most fashion weeks , Zeynab is a pioneer in the fashion and beauty industry.
Emre is one of Turkey’s top hairdressers and the expert when it comes to BLONDES. Emre is an Essential Looks Influencer for Schwarzkopf Professional. He has created runway looks for the Essential Looks 2018 #REdefining YOU Collection and also took part in the GoodBye Yellow Launch where he participated in the creation of one of its main services #NeutralBlonde. He has held high quality seminars in countries such as Dubai, Russia, and Germany. With a growing base of 724K followers, Emre continues to inspire all hairdressers and clients around him with his latest creations and techniques.
Rossa is an award-winning hair stylist, ground-breaking colorist, make-up artist and industry educator. She has trained with industry icons such as Vidal Sassoon. Her work has been featured in prestigious top editorial and industry magazines including Vanity Fair and Elle. Rossa led the America’s Next Top Model Hair & Beauty team. She also works in New York Fashion weeks for designers like Vera Wang. Rossa is one of the original members of Schwarzkopf Professional’s Essential Looks Artistic team and the North American Color Director & International Colour Ambassador.
Tony El Mendelek
Whether it is his exquisite hair styles, haircuts, or even color – Tony never fails to set the highest standards of work. He is one of the most recognized hairdressers in the Middle East. Tony has worked with well-known magazines and TV stations. He has also worked with top celebrities over the years such as Nawal El Zoghby, Yara, Nancy Ajram, and Huda Beauty. Tony owns a chain of hair salons in Lebanon and Dubai. Tony is not just your regular hairdresser today, but a renowned hairstylist, image consultant, and professional photographer.